Album covers are used to represent the artist/band and try to draw the audience in by looking creative, artistic and original. They use a persuasive element in order to sell the item. It established the credibility and artistic merit of the artist. Both codes and conventions are used to communicate ideas to the audience. An example of conventions are things such as the artist name, the album name, a picture of the artist or a logo image/symbol and a list of songs on the back cover.